Projects insights

In 2020, amidst the global COVID-19 pandemic, VISITFLANDERS and the Flemish art cities collaborated to revive tourism, aiming to maintain their position on the international traveler's radar post-corona. Untitled Workers Club was brought on board to assist with the campaign. Untitled Workers Club initiated a strategic positioning effort, encapsulated by the slogan 'Small cities. Great experiences.', to highlight each city's unique attractions while emphasizing their collective charm. The campaign began by targeting neighboring countries (The Netherlands, UK, France and Germany) through various social media and influencers campaigns.

In 2022, the campaign expanded its reach to include Spain and Italy. The campaign reached its pinnacle in 2023 with a superhero-themed social media campaign, inviting potential travelers to experience the thrill of flying like a superhero over the beautiful landmarks in the art cities. Over three years of collaboration with Untitled Workers Club, the efforts of VISITFLANDERS, the art cities, and their partners have maintained visibility and resulted in reaching millions of people and attracting thousands of visitors.