Visual Identity - Motion Design - Outdoor Campaign
A seamless fusion that celebrates the diverse cultural landscape.
M Leuven

M Leuven

M Leuven, one of Belgium's five top museums, was in need of a distinctive new brand identity following its complete renovation. We embarked on this journey by leveraging the iconic "M" as the cornerstone of their design approach.

Non-profit & Government
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Projects insights

For the branding project of M (Museum) Leuven, we adopted a strategy centered around dynamic digital and motion graphics rather than traditional static print mediums, recognizing the importance of social media as a primary communication channel. The essence of M Leuven lies in its ability to bring together various aspects of cultures and art from different epochs, a concept symbolized by the M logo itself.

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