In 2018, Untitled Workers Club introduced the character Napoleon, who quickly became the central figure in the ongoing saga of TV spots created for 'Napoleon Sports & Casino' between 2018 and 2023. The impact was profound. Napoleon's presence brought about significant recognition for the TV commercials, leading to increased attribution and conversion. Note: due to the recent legal changes, from July 1 2023, gambling companies are no longer allowed to advertise on TV. Additionally, this character Napoleon embodied the brand promise 'Always in for a thrill.' He was, so to speak, a 'thrillmaster,' who always provided extra excitement and challenges. Now, as far as we know, Napoleon is on holiday in St. Helena.