Brand identity - Strategy - Concepts - TV-ads - Video online
Creating an icon to get maximum attribution and become number one.


In 2018, Untitled Workers Club introduced the character Napoleon, who quickly became the central figure in the ongoing saga of TV spots created for 'Napoleon Sports & Casino' between 2018 and 2023. The impact was profound. Napoleon's presence brought about significant recognition for the TV commercials, leading to increased attribution and conversion. Note: due to the recent legal changes, from July 1 2023, gambling companies are no longer allowed to advertise on TV. Additionally, this character Napoleon embodied the brand promise 'Always in for a thrill.' He was, so to speak, a 'thrillmaster,' who always provided extra excitement and challenges. Now, as far as we know, Napoleon is on holiday in St. Helena.

Media & Entertainment
Sports & Leisure
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